Access to Capital
- By offering stock for sale to the public, a company can access a substantial source of corporate funding.
- Through a public offering, founders suffer less dilution when raising capital. Once public, a company's financing alternatives are increased.
- A public-traded company can return to the public markets for additional capital via a bond or convertible bond issue or secondary equity offering.
- In general, public companies have a higher valuation than private enterprises.
- By going public, a company creates a public market for its stock.
- This liquidity can elevate the value of the corporation. The stock's liquidity is contingent on a variety of factors including registration rights, lock-up restrictions and holding periods.
- Liquidity can also provide an investor or company owner an exit strategy, portfolio diversity and flexibility of asset allocation.
- Many companies use stock and stock option plans to attract and retain talented employees. This reward could be deemed desirable if the stock has a public market.
- Owners and employees may have specific restrictions relating to the liquidity and sale of the stock. A public offering can create a market for the company's stock.
- A stock plan for employees demonstrates the corporate goodwill and allows employees to become partial owners in the company where they work.
- An allocation of ownership or division of equity can lead to increased productivity, morale and loyalty.
- A public offering of stock can generate prestige, publicity and visibility, all of which are effective when marketing your company.
- Public companies are more likely to receive the attention of major newspapers, magazines and periodicals than a private enterprise.
- The proper use of press releases, interviews or news stories can increase investor awareness, shareholder value and demand for the stock.
- The publicity received from a public offering encourages new business development and strategic alliances.
- One of the important benefits of a public offering is the fact that the company's stock eventually becomes liquid, offering a reward and financial freedom for the founders and employees.
- Officers, directors and controlling shareholders may have a ready market for their shares, which means that they can sell their interest at retirement, for diversification or other reasons.